Without black with just white and/or colour, the style itself is Goth with corsets, boots, fancy Victorian clothes, fishnets, dark or light make-up, gas masks, goggles, headphones, alicorn headdress (unicorn horn), and maybe even some sequins.
The style was popularised by the Estonian pop singer, Kerli. Kerli was labelled a Bubble Goth from her first album, 'Love Is Dead' which has some Gothicness to it. From watching an interview about the album, Kerli said she was in a dark place.
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